The BARAKO Community is a future extension of the coffee — a community that can grow naturally around people who connect with Philippine Liberica, bold experiences, movement, outdoor life, travel and adventure.
BARAKO is first being developed as a Philippine Liberica coffee identity. The community comes later — built around people who genuinely connect with the coffee and the culture that grows around it.
Training, discipline and the satisfaction of showing up and putting in the work.
Running, hiking, camping, cycling and coffee outside the traditional coffee shop.
Travel, exploration and experiences that create stories.
“I AM BARAKO! is not something
we force people to become.”
Over time, BARAKO may develop its own community events, coffee experiences, outdoor activities, training-related collaborations and other experiences.
If people eventually identify with BARAKO, it should be because they have experienced the coffee, connected with the story and chosen to participate in the community — not because the brand told them to.